Let's Break it DOwn

More Information

The Details

Why the Change

Our goal with this event is to promote our members’ showrooms in a fun, memorable way. People come to WINC events because they can hang out with friends, eat awesome food, learn interesting content, be entertained, win stuff, promote their business, etc. Make FUN the priority of your event to increase awareness and traffic to your showroom!

How it Works

This year, 16 selected showrooms will each be putting on an event—and an awesome one at that! During the last four Wednesdays in July, four showrooms will put on four mini WINC events each Wednesday. Each showroom will have a designated 2-hour time slot.

How to Be Selected

In order to be selected as one of the Sweet 16, showrooms must propose a unique event idea. We’ve provided a list of event themes to get you started, but it’s up to each showroom to sell us on your idea!

Why Be A Part of the Shimmy

We want this to be successful for every showroom that participates. Here’s what’s in it for you:

Be A Part of the Sweet 16

How To Register my Showroom

Registration is open Monday, May 6 – Monday, May 20. Here’s what to expect when registering:

Provide Contact Info

Pick your point person and provide their contact information.

Sell Us On Your Event

Tell us why your event should be selected for the Shimmy! Think FUN & unique!

Pick Your Date & Time

Every Wednesday has four time slots available. Pick your top three date and time combos.

Event Themes

Get Inspired!

Browse our event theme list to get some ideas. Then build out your plan and tell us about it when you register! We can’t wait to hear what you come up with!

Pst! We’re looking for 16 unique ideas, so use this as inspo and take it to the next level!

Stay Tuned

Event Guide Coming June 6

Check back on June 11 for the full schedule!

Wed. 7/10

Wed. 7/17

Wed. 7/24

Wed. 7/31

Schedule subject to change. Check here for official schedule.

What Happens Post-Registration

Next Steps

Board Review

After registration closes on May 20, the Board will review your submissions. We’ll bookmark all events that sound like they’d be a smashing success during the Shimmy.

Lottery Selection

We’ll take those bookmarked submissions and use a lottery system to select sixteen showrooms.

Showroom Reveal

We’ll contact the selected Sweet 16 with your assigned date and time. (If your top 3 picks were taken, we will request an alternative pick.)

Kit Pickup

We’ll let you know the date and location to come pick up your Shimmy Kit. See below for the Shimmy Kit contents.


We’ll post the upcoming Wednesday’s schedule in advance to get WINC members hyped up! This is also your chance to tell EVERYONE—WINC members as well as the public—about your awesome event!

Event Day

The big day is here! Go all out and have a blast. Make FUN the priority, and enjoy the spotlight!

Let's Get those Questions Answered


The registration cost for each showroom is $200. We will send an invoice to the 16 selected showrooms. We accept payment by credit card through Square (additional fees apply) or you can mail in a check to avoid these fees.
Yes. It costs $10 per attendee per event (when registered on Eventbrite in advance) and $15 for walk-ins. All event ticket proceeds go to WINC with a portion going to our Q3 non-profit, AbleLight. Learn more about AbleLight below.
Each showroom will be given an Eventbrite link to track registration. This will also allow you to limit the number of attendees if space is a concern.
If there is still availability, yes! Each showroom will be given a QR code linked to the Showroom Shimmy attendee page. Walk-ins can register for $15 at the door.
WINC will provide a Shimmy Kit to each showroom. Each kit includes:
  • Showroom Shimmy sign for front door
  • WINC swag to give to all attendees
  • A QR code sign for walk-in registration
  • WINC 2024 Sponsor card to display at registration
  • A thank you gift for being part of the Shimmy!
We’ll send out a pickup date and location to collect your Shimmy Kit.
Anyone! We’ll promote your event to WINC members, but we encourage you to market your event to non-WINC members too!
People come to WINC events because they can hang out with friends, eat awesome food, learn interesting content, be entertained, win stuff, promote their business, etc. Make FUN the priority of your event, and people will be more likely to come to your showroom!

In addition, WINC will promote the Shimmy and your event on Facebook, Instagram, and at upcoming WINC events. We encourage you to use social media and tag WINC when you market your event.
We’ll make sure you have enough WINC swag for all attendees. At the end of your event, a WINC Board member will collect the leftover swag.

WINC's Q3 Non-Profit

Meet AbleLight

WINC will be donating a portion of your registration fee to our Q3 non-profit, AbleLight. To give more, use the link to the right.

At AbleLight, we believe the world shines brighter when people with developmental disabilities achieve their full potential through our three core principles: Open Arms, Progress for Good, and Support for the Whole Person.

Our Showroom Shimmy Coordinator

Hi, I'm Greta.

Have a question about the Shimmy that wasn’t answered in the FAQs section? Feel free to reach out, and I, or another WINC Board member, will get back to you as soon as we can.*

*Your patience is greatly appreciated; the Board is made up of amazing volunteers who all have day jobs! 🙂

Greta Whittenberg

Showroom Shimmy Coordinator

Need a Sounding Board?

Plan your event and run it by the WINC Board!

Need a sounding board?

Plan your event and run it by the WINC Board!